You would think that with his fame and popularity that movie studios would be fighting each other for a chance to sign JB to star in his own movie. This isn't so. According to TMZ, who got a hold of the contract Justin signed with AEG Live (the company sponsoring his My World Tour), the idea to put JB in a movie was no one else's but his own.
As part of the tour deal for Justin to perform 140 shows from June to December, Justin (or more like Scooter) used his star power to require AEG to fund a movie development deal starring himself. The deal would be to have a movie filmed while he is on tour. This is the 3D movie that is being directed by Jon Chu and slated to be released in February 2011.