With acne treatment Proactiv's signing earlier this month of Justin Bieber as a spokesman, the teen star joins Katy Perry, Avril Lavigne, Sean "Diddy" Combs, Jessica Simpson, Alicia Keys and Mandy Moore as recording artists who have signed up to talk openly about "critters on their face," as Perry refers to it in her spot.
Proactiv has made it lucrative for them to talk, signing multimillion-dollar deals for the biggest names. Bieber will get $3 million for his two-year deal, similar to what Simpson was paid, according to a cosmetics industry source. Perry and Lavigne are paid almost as much.
"We did it because the kid uses it," says Bieber's manager, Scooter Braun, who wouldn't confirm the $3 million price tag. "I never want to do anything with Justin's brand that isn't organic. He isn't manufactured."