The teenage pop phenomenon Justin Bieber is bursting onto the celebrity fragrance scene, with a twist. Rather than introduce a traditional fragrance housed in a glass bottle, the 16-year-old tween and teen heartthrob has teamed up with the newly formed company Etoile Nation Beauty to introduce wristbands and dog tags infused with a unisex fragrance called My World. The scented accessories are slated to launch in Wal-Mart stores on Black Friday (Nov 26).
The unconventional approach is fitting for the pop star, who catapulted to fame after posting homemade videos of himself singing on YouTube. Bieber, who plays the drums, guitar, piano and trumpet, is learning the notes of the fragrance game, too. Before a concert Friday evening at Arco Arena in Sacramento, Calif., Bieber told WWD over instant message that he spent part of the day smelling different scents.
“They actually brought me a bunch of stuff to smell today,” he said. “One of them smelled too young, too fruity. One was really good.”
As for what type of scent he finds alluring on girls, Bieber said, “I actually like the Britney Spears perfume on girls. It smells good.”
WWD
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